the eighteen months, month by month · March 2025 — August 2026
$550,655 across 17 accounts in 6 counties
↓
The market out east
Revenue trends in Eastern Oregon
OLCC retail sales, six eastern counties, through July 2026 — verified against data.oregon.gov, 17 of 17 months exact. The vertical axis starts at $8.8M.
Vapes16.0% → 19.1%
Mar '25Jul '26
Flower40.8% → 38.4%
Mar '25Jul '26
Concentrates26.8% → 25.5%
Mar '25Jul '26
Edibles12.4% → 12.5%
Mar '25Jul '26
Each category's share of Malheur County retail sales, on its own scale — OLCC data; the pull reproduces the state's six-county totals 17 of 17 and the window mix to the decimal.
The six-county retail market drifted from about $10.2M a month to about $9.65M across the window — down about 6%. Malheur County — Ontario's county — outperformed the state through 2025 and has come in under it every month of 2026, with unit volume roughly flat while dollars decline: customers are not leaving, they are trading down. The category lines show where they're going: vapes climbed from 16% of Malheur sales to 19% and sell more dollars now than at the start of the window — in a county already the most vape-weighted in Oregon, 17.3% of sales against 11.6% statewide — while flower slipped from 41% to 38%, and concentrates and edibles sell fewer dollars than they did. Idaho's legalization initiative did not qualify for the November ballot, so border demand holds.
Every month of the window, stacked by brand. Warm colors are brands that departed during it; cool colors remained. The two portfolio changes read straight off the chart — the Sauce family after July 2025, Phlame after December 2025. The chapters below walk through it in order, all on this same scale.
Chapter one · March – June 2025
The book at full breadth
The window opens with the full portfolio on the truck: Phlame cartridges the anchor, the Sauce family beside it, Magic Number, Joy Bombs, Orchid, Kites and the rest. Monthly revenue runs $38,036 to $64,977 — about $50,000 a month — with eight to eleven accounts buying in any given month.
Chapter two · July – September 2025
The first change
July holds the spring pace at $63,002. After July, Sauce Essentials, Sauce Classics and Sauce Bursts move to another distributor, and Pilot Farms ends the same month. August and September settle near $33,000, and the quarter closes at $128,881 — 21% below the one before.
Jul '25 · the Sauce line leaves for another distributor
Chapter three · October – December 2025
The largest step
October holds at $49,402. Then Phlame — 42% of territory revenue, about 80% of it cartridges, in the most vape-weighted county in Oregon — moves to direct distribution through its own wholesale arm; December is its last month, and Love's run ends in November. December closes at $11,579, the quarter at $86,728.
Dec '25 · Phlame goes direct
Chapter four · January – March 2026
The first quarter after
January opens at $27,106 and February holds $23,098 — the first months without Phlame. March comes in at $9,950, the quarter at $60,154. Collie Fields places its first eastern order in February, and in January the OLCC doubles the delivery window and triples load limits.
Jan '26 · OLCC doubles the delivery window, triples load limits
Chapter five · April – June 2026
The remaining book carries it
April reaches $29,422, carried by the brands that stayed — Magic Number, Joy Bombs, Orchid, Kites, Wicked Kind, Sweet Creek. May comes in at $5,284 and June at $13,558; the quarter closes at $48,264. Wee Farms and Broomsticks enter in April, Loud AF Farms in May, Kush Wraps in June.
Chapter six · July – August 2026
Where the window closes
July comes in at $15,877; August stands at $10,512 through the part month. In July, fires burn 1.4 million acres across the six counties, and Idaho's legalization initiative fails to qualify for the November ballot — border demand holds. DogHouse's first eastern order lands in August. The pace stands at about $13,000 a month.
Jul '26 · 1.4M acres burn across the six countiesJul '26 · Idaho legalization vote fails to qualify
Quarter by quarter
The quarters, in sequence
Each complete quarter came in 20–33% below the one before — $162,204, $128,881, $86,728, $60,154, $48,264 — with the current quarter at $26,388 through the August part month. The two brand departures fall at the first steps; the slope continues on both sides of them.
The running pace
The pace, as one line
Each point averages the month with its two neighbors — the pace rather than any single month's timing. It runs near $50,000 a month through mid-2025, steps down through the winter of the two departures, and stands near $13,000 a month now. The dashed tail includes the August part month and reads low.
Brand by brand
Every brand's own eighteen months
Each line is one brand's monthly revenue across the full window, on its own scale, with its 18-month total.
Phlame$169k
Mar '25to direct distribution · Dec '25Aug '26
Sauce family$63k
Mar '25to another distributor · Jul '25Aug '26
Love$22k
Mar '25run ends · Nov '25Aug '26
Pilot Farms$11k
Mar '25ends · Jul '25Aug '26
Magic Number$88k
Mar '25Aug '26
Joy Bombs$59k
Mar '25Aug '26
Orchid$49k
Mar '25Aug '26
Wicked Kind$17k
Mar '25Aug '26
Kites$14k
Mar '25Aug '26
Sweet Creek$12k
Mar '25Aug '26
Departed during the windowPhlame, Sauce Essentials, Sauce Classics, Sauce Bursts, Love, Pilot Farms, Ten Four Farms, Cold Frame, Sugar Tree Farm, Dank Bros, Sun Fire Farms, Scoutwell, Majik Edibles, Summary Farms
Still in the portfolio, eastern volume fadedLoveLife Farms, Rolen Stone Farms
Entered during the windowCollie Fields, Wee Farms, Broomsticks, Loud AF Farms, Kush Wraps, DogHouse
Where this goes
Realistic near-term goals
Joy Bombsevery store
A unique product, and it's carried in every store except Top Crop and Cannabis & Glass. The goal is getting those two to pick it up.
Magic NumberProducts in every shop. A few huge customers
Drinks are way down out east — but Magic Number is wide and deep enough that no shop should be without a product category. We should have a few really deep accounts that carry everything and move product fast.
Kitesa few shops first
Deals for a few customers to pick Kites back up, then volume and recognition in those shops to build interest in the others.
Value flowerevery store by EOY
The relationships are deep enough that outdoor flower should be in every store by the end of the year.
Premium flowera regular cadence
Maximize the best relationships to own shelf space at the top, and turn top-shelf into a regular buying cadence instead of one-offs.
DogHouse prerolls1/3 → 2/3 of shops
In a third of eastern shops today, and well received by consumers there. Lean on relationships built over time to capture another third.
Orchid batterieshalf the shops
The best-selling battery in Oregon, and not well represented out east. Get them into half the shops — and when the colors re-up, give another big push.
Orchid cartsa few deep accounts
Nail down a few customers to go deeper with — a few deep accounts are more likely than a lot of small ones. Work toward rapid sell-through there.
Shop by shop
All seventeen accounts — numbers and field notes
Tap any account to open it.
That's the eighteen months.
A portfolio that narrowed in two steps, and a remaining book that ran the whole window.
Order history from Marjin, sale lines only — verified against Nimble's own reporting tools to the dollar. Account notes reviewed line by line. August 2026 is a part month. Built 2026-08-28.
Eastern Oregon